Shop For Toys is now the second store launched under the Out To Shop Etail Group banner following on from the Out To Play Online Childrens toy store. Shop For Toys is designed to offer additional toys, gadgets etc to an older age group including Teens, Adults and Families along with selected children's toys from the Out To Play store.

The origin of these stores began when Out To Play Ltd along with www.outtoplay.co.nz was founded in 1999, selling the Little Tikes brand online with a desire to provide the world's best toys to New Zealand consumers.

In 2004, Out To Play Ltd was purchased by new owners who continued to develop the online shop with new features, more exciting brands and the enthusiasm that came with taking over a new venture! The owners made major re-developments to the web site including switching to an os commerce web design (Open Source) which gave greater flexibility for the big changes to come.

In mid 2006, Out To Play Ltd was again sold to the current owners (Fraser & Rosemary Calvert) who established Out To Play (2006) Ltd, continuing the tradition of a family operated online business. The previous owners remain involved in the web store development team to take the business to it's next level along with others to increase the resource base. During 2006 Out To Shop Ltd was formed to cater for new Etail stores planned over the next few years to better satisfy customer demand.

Since those early days, Out To Play has gone from strength to strength to command a leading and strong position in the New Zealand online toy market, with over 3,500 different products on offer from over 250 major brands. Little Tikes still features strongly, and has been joined by LEGO, Thomas, Meccano, Smoby, Sylvanian Families and many more children's toy products. Shop For Toys continues this fine heritage enabling us to further satisfy the increasing online shopping experiences busy customers require in this age.

Based in Auckland, New Zealand, Shop For Toys is a family owned business with a strong customer focus, a continued commitment to bringing you the best toys and products at the best prices and a burning desire to be the best ensuring that we will continue to thrive for many years to come.

When it comes to shopping for toys, quality is the only thing that will ensure that a toy will last through the rigours that a child (or Adult!) will inflict upon it. Our range of brands includes the best known and most respected names in the industry, which is your guarantee of quality.